As 2022 gets kicked off I've begun figuring out the designs that I want to push into production. The process of creating new T-Shirt designs is time consuming and often leads to art that goes nowhere.
Picking the right image, theme, font, all of it decides the final outcome and then it moves to public response. If the design isn't received well...then it's back to the beginning.
If everything goes well then we print the designs and get them rolling in the marketing. That's pretty much the process.
We're still a small company and we have a long way to go before we've made an impact in the communities we want to support, but each step is part of the process.